announcement - 1 product left, but today canny
The article below is written a couple of days ago. And yesterday, we had the worst and biggest earthquakes in our history. People are suffering, people are dying. We were together for 98 days. I ask for nothing. But today, we need your help, your donations. The link below is the most effective NGO in Turkey and they are on the field from the beginning.
Hi friend 👋,
When creating a software as a service (SaaS) product, it's best to do it in collaboration with the target audience. Yet, if you find an entirely new market, it's crucial to include community input. We could be in good stead if we allow early adopters to shape our product before rolling it out to the masses. On the other hand, when faced with a problem, most people will immediately begin to consider potential solutions. Consequently, if you ask them about their issues, they would typically bring up a solution they have proposed in the past but has been ignored. One of the many reasons I enjoy doing JTBD interviews is that they always seem to get right to the heart of the matter. Inquiring further into specific instances when the client made a decision will provide the customer's decision-making process map, so all the problems they have.
The two arguments seem to run counter to one another. As the product manager, you should let everyone express their needs, but instead, people will likely provide their own suggestions on how to solve the problem. Understanding the difference between requests and needs is a crucial part of any product manager's job. Of course, the solution is not to stop listening to consumers; rather, we should allow them to communicate in places where they may be heard, such as Slack, Intercom, Github, WhatsApp groups, or customer feedback portals. We should provoke them to express their opposing viewpoints. However, there needs to be a system in place to categorize these opinions, identify their root causes, and implement solutions without lowering the average feature adoption rates.
Today, canny is our product.
Canny is a platform for customer feedback that allows you to connect any communication channel. It's similar to a little CRM, however instead of deals, you get feedback. It's similar to a forum where anyone can comment or vote on any feedback. You can also post a roadmap to demonstrate where things stand right now. The benefit is that, because it functions like a CRM, you can easily establish customer segments and aggregate whatever they say. I believe it might be an excellent information channel for product teams, particularly for B2C SaaS startups.
The majority of product platforms include customer feedback portal-ish solutions in their packages. However, that "ish" ruins everything. To fully comprehend any comment, you must first understand who said it and under what conditions. This feature is still missing from session recording solutions like Fullstory or Hotjar. Hotjar has a similar functionality, but it is also in its "ish" era. Until then, I believe Canny offers a simple and effective solution for gathering feedback.
One last time,
We’ll talk again tomorrow.
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