16 products left, but today ReleaseNote

Hi friend 👋,

Creating a distinct product marketing team was one of the smartest decisions we made as a team. I recall Quora's response on their website about their release cycles. They were releasing tens of items in a single day. Nothing can stop that if the CI/CD is properly configured. I was astounded, but of course, every new advancement in the development lifecycle brings with it new challenges. Creating alignment across internal teams and clients has become more difficult than ever in this new fast-paced environment. Every day, we add new features to our product, some of which are upgrades to the user interface. Meanwhile, all sales attempts are continuing. So we needed a solution that would allow us to synchronize teams and launch even the tiniest of tasks properly. If you launched a bug fix, support teams should be aware; if these are UI changes, success and onboarding teams should be aware; if this may be a selling point, the sales and marketing team should be aware; and if it affects your business model or pricing, the finance team should be aware. It just goes on and on.

A PMM team can assist you in resolving this issue for you, all internal teams, and all clients. It can become a hub for all communication channels such as launch plans, emails, landing pages, and even sales enablement tools such as one pagers and battle cards. For all of these things, they must be excellent communicators and must generate excitement for the product. It can be difficult at times, but I believe we now have tools to make it easier.

Today, ReleaseNote is our product.

I previously discussed Zeda and how they merge all of the PM needs into an one dashboard. ReleaseNote appears to be one of their growth hack initiatives. As shown above, you enter your one-liners, and the tone generates gorgeous release notes that you may utilize in other channels. GPT-3 prompts quickly open these types of application opportunities. So I really liked their approach to providing a simple interface and attempting to tackle the vexing release note problem. By the way, the copies they use to define styles are incredible.

Even with a project that appears to be completed in a matter of hours, you may make a difference. I've already tried it, and if I can persuade our team, we'll use it in upcoming update communications.

We’ll talk again tomorrow.

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