28 products left, but today Jitter

Hi friend 👋,

In terms of product strategy, I am a firm believer in the DHM framework. It consists of three main components: delighting customers, developing hard-to-copy technology around it, and increasing your margins. In contrast to the mostly scientific nature of H and M, D requires you to tap into your dormant sense of imagination and inventiveness. Without a doubt, this model is meant to help you establish your company, but it can also be used to shape the nature of your customers' interactions with your product. If we narrow down our focus and overview our interactions with digital UIs, the ones that stand out are the ones where we received unexpected and positive feedback from the UI element. One of the most common and greatest instances of this is Twitter’s like action and the animation that follows. Animations and micro-interactions are the most underappreciated components of the product development process, elevating the overall experience.

But why do we recall the experiences that contain these animations or micro-interactions? I couldn't find any academic studies on it, but I can tell you about my personal experience. If it is a UI element and I receive positive feedback from it (such as the like button), it alerts my brain and highlights my action in my memory. If it's an animated graphic with multiple layers and focal points (like most landing sites do), the animations set the sequence of messages and make it easy for me to ingest them all. It also generates excitement around "what's next?" so that the audience's attention is always focused. Videos are actually animated images, and we know how they outperform photos in every manner.

Today, Jitter is our product.

Animation creation is a difficult and unpleasant process because it requires a lot of time and CPU resources to produce and is primarily done by trial and error. Jitter enables you to do so in your browser. Jitter allows you to create and animate stories, videos, UI elements, and even Figma designs. They provide a vast list of templates to get you started. Jitter is significant since most products and product teams do not do animation because it is difficult to build and design an animation, and hardly share it with the development team. I know Figma allows you to do this, but Jitter takes it to the next level.

Jitter also provides us with a new viewpoint on building complex things in a more straightforward manner. Most animation tools include a scenario component with time, however thanks to Jitter's design's white space balance, it looks incredibly slick and you don't have to be a professor to use it. I know that all of these professional-level animation tools are capable of much more, but making short animations is probably the most common scenario, and it doesn't necessitate a lot of fancy features. Jitter chose this scenario and based the product on it. You must try it!

We’ll talk again tomorrow.

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