37 products left, but today Accord

Hi friend 👋,

Once I heard the term "digital product manager," it immediately clicked with me. Product management is an old discipline, and we see it as a brand manager or program manager in FMCG or other industries. As a result, it inherited numerous frameworks from these foundations. However, when you accomplish similar things in the digital realm, the challenge changes dramatically. You must now make more decisions, and the cost of these decisions is lower than in the physical goods space. As a result, it is not a game of always selecting the proper option, but of increasing the quantity of correct decisions in a limited time frame. Having a cheap answer is essential in the digital era, and cheap usually equals fast. However, I feel that in today's environment, we must use alternative terminologies, especially in the digital product management space: B2B and B2C. I've had the opportunity to work in both situations, and I dare to claim that they're completely distinct jobs that necessitate a very different set of skills.

In B2B world, clients are not numbers. In that region, most PMs are familiar with their clients, address them by name, and maintain open lines of communication. However, the difficulty arises when trying to pin down the client's decision-makers, users, and gatekeepers. You must identify them during onboarding and create an exceptional experience for them. And B2B onboarding involves more than just displaying pop-overs in different components; it extends outside your product as well. You should present everyone involved in the process with a common work list and a fair timeline. Today’s product leverage that in a smoothest possible way.

Today, Accord is our product.

Accord is widely used by B2B firms. It establishes a shared language between you and your client. You create a workspace for each of your deals so you can monitor where your clients are in the process and easily assist them along the way. Accord also offers a number of playbooks for various circumstances, as well as guidance on how to successfully close them. Arranging a PoC phase for B2B SaaS companies is often difficult, but with the help of Accord, you may control it completely transparently.

Some of you may dislike B2B product suggestions, but I adore them when they focus on a simple problem and solve it beautifully. Accord also provides excellent information available through their blog and YouTube channel. You can even read and watch them to gain a better understanding of B2B sales and the onboarding process. There are numerous reasons to check that out if you work in the B2B space.

We’ll talk again tomorrow.

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