58 products left, but today Squeaky
Hi friend 👋,
Our conversations over the past five to six years have likely been dominated by issues and worries relating to privacy. On the internet, everything has its own hype cycle. First, we see some successful outliers, and then all other parties begin to behave similarly to the outlier. When they all cross the border, things begin to normalize. It was the same with the know-your-customer strategy. Some websites began to log everything about their anonymous visitors and tailored the experience, which led to their growth. The industry then produced 3rd party vendors who work in numerous platforms at the same time to provide more information about the user. Then we saw DMPs and couldn't figure out how the big and free, amazing websites made money with with few advertisements. Without our knowledge, they were selling us. Then, another superpower, which was trailing in the data battle at the time, began to talk about our privacy in order to prevent others from profiting from us. If you believe, we are all now aware of our privacy rights.
We are too far away from the truth, but it is always amusing to see large corporations peddling human virtues. It's as if we're all living in our own Truman Shows. People happily give their identity number to a random delivery guy while blaming Meta for showing the advertisement for the goods they just discussed with their pals. Apart from this horrible and filthy environment, there are those people who just respect others while continuing on their business. All product managers require some form of analytics tool, and by using these tools, they are actually sharing their end-user data with the analytics tool, and they have no idea what the analytics tool does with that data. The privacy agreement states that they would never share data with a third party, however they are running 5 separate analytics tools to record the screen and all form inputs. This predicament, I believe, is part of the evolution, and this strangeness will continue until the legal auditors understand the matter. Today's product shows the potential of these analytics tools.
Today, Squeaky is our product.
It is clear from the above screenshot that Squeaky has been created with user privacy in mind. So, let me clarify. You can choose exactly what portions of your website are not to be recorded and what sections are to be anonymized when you install the tool. Moreover, they never use the cookies. It comes with Analytics, Event Tracking, Recordings, Heatmaps, Feedback and Journeys by default. Thus, you will get access to all of them with even the most fundamental subscription. And during the setup, you can set it to remove your user’s form inputs, avatars, names, emails etc. There's a different product named "Magic Erasure" for that purpose.
There are millions of analytics tools available. When we think about startup ideas, we probably don't think of just another analytics tool. However, viewing this market from an entirely different perspective allowed them to glimpse a spot that no one had before explored. So, I believe that we overestimate creativity at times. Instead, deviating from the status quo might open our eyes to new shades of gray and grant us greater independence.
We’ll talk again tomorrow.
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