6 products left, but today disco
Hi friend 👋,
I know the title is one of the most intriguing, but let me be honest: I'm not a disco fan. I have some moves that keep me in the "not dumb" zone, but dancing and listening to loud music are not my favorite activities. Anyway, you may recall that I already mentioned D2C brands that I enjoy on weekends. Brands with personality always appeal to me. However, I am aware that it is difficult. It is especially difficult to maintain your own position against all of the marketplace titans. They have greater access to user traffic and can easily optimize the majority of operating costs as they scale. If you want to deliver a fully unique experience or experiment with your brand, you must swim against the tide.
So, what do these markets offer D2C brands? Customer insights, lower CACs, and campaign management are the things that come to mind. In exchange, they receive a portion of the revenue and almost all of the data. When you decide to discontinue your marketplace operations, you will be left with nothing. It appears like D2C brands and marketplaces are in an abusive relationship. In what ways might one go about tackling this issue?
Today, disco is our product.
Disco is a platform for D2C brands to collaborate in order to maximize their acquisition and retention efforts. If I had to define disco in one word, it would be headless marketplace. To promote cross sell, brands can employ premium placements on partner platforms, share their audiences, and launch campaigns jointly. Disco offers post-purchase upsell possibilities and syndicated offers to improve AOV. They concentrated on almost all of the digital requirements of modern brands.
The charm of Disco lies in its positioning. It's true that aggregators dominate the modern world, but there is no one best strategy for doing so. While the marketplace concept is well-established and considered state-of-the-art in many areas, the company decided to shake things up by developing a novel approach to doing business based on the idea. I hope to one day be the owner of a direct-to-consumer business, and if I do, you can bet I'll be making use of any and all avenues available to me to maintain my independence.
We’ll talk again tomorrow.
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