63 products left, but today PingPong

Hi friend 👋,

I was really excited the first time I set up my interview setting in Starbucks and placed a card on my table that said "20 minutes interview for a free cup of coffee." It was absolutely out of my comfort zone, and I'm not sure why, but I assumed that everyone would ask for it even if they weren't qualified for the interview, and I'd have to spend all of my money and leave homeless. At the time, I was managing a B2C daily commute ride-sharing mobile application. The core user profile was students. And I was looking for some information from passengers. So it made sense to place that setup on a Starbucks near the school in the morning. I should have approached them immediately after they took public transportation. The timing and location were perfect.

There have been 37 articles so far, and if you've read them all, you must be familiar with me. My feelings fool me most of the time. Almost three hours passed while I was in Starbucks, and in that time I spoke with just two other people. The first one was a student and it was barely my first interview. In all honesty, I messed up by asking whether she would use a service that picked her up at their house and dropped her off at school for less money than taking the bus. Yes, most of us ask these foolish questions when we are unfamiliar with people's needs and situations. Surprisingly(!), she answered in the affirmative. I quickly recognized that I had asked the wrong question, but I didn't give up; I continued probing in the hopes that she would eventually divulge the presence of any barrier. I was attempting to be clever and gain trust, so I asked, "How did you trust that person? What if he's a rapist?" Yes, you may have felt that you messed up at times, but believe me when I say that there is always a worse situation. I'm not sure why I asked that question. Fortunately, she remained calm and said, "then I don't use, no need for a coffee, I have to leave" before leaving. I was about to cry, but I tried to keep it together by reminding myself that sh*t happens. After an hour, an older gentleman arrived with a cup of coffee. He certainly felt pity and he did not fit our target persona. As we sipped our coffees, he asked, "What grade are you in?" There is no other question that insults "the one who graduated four years ago." Anyway…

To cut a long story short, my user interview adventure did not begin well. I've conducted hundreds of user interviews and can tell that being able to talk with someone to obtain what you want is both a hard and soft talent. The most difficult thing is finding the right person. I feel that today's product will be of great assistance to you in this regard.

Today, PingPong is our product.

PingPong is a tool that allows you to simply discover interviewees. They allow you to record the interview via the platform, receive a summary, and export your clips. They were recently acquired by HotJar and will be part of the HotJar Engage Suite. When you consider PingPong as a component of Hotjar, it becomes even more interesting since you will be able to keep all of your 'existing client' interviews and potential user interviews in a single interface. Because your entire team will be using HotJar, everyone will be able to see these interviews and insights. I believe it may be a natural method for technical teams to have transparency as well.

If you're utilizing HotJar, you should give PingPong a shot for your next round of user interviews. They also have a wonderful community.

We’ll talk again tomorrow.